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An avid follower of the online market will have an idea of the pace at which the number of ecommerce websites is growing. With the development new web technologies, the Internet has reinvented itself as a marketing platform where users engage in buying and selling products and services. Users can requests orders online and also make online monetary transactions. With the rise of ecommerce websites, there has also been a rise in the development of ecommerce applications. The success of an ecommerce site purely depends on these solutions without which such a site cannot operate. There are many such solutions that are available in the market. But not all solutions are developed keeping in mind the unique business requirements of individual sites. This is where a custom ecommerce solution comes into the scene.

An ecommerce shopping cart solution is the heart and soul of your online business. A well designed shopping cart can give your business a cutting edge over your competitors. Many ecommerce sites have abandoned their shopping carts just because proper consideration was not made during the design and development process. There are certain points that you should not missed while developing a custom shopping cart. First of all, the solution should be planned as per the nature of your business, your targeted areas, and most importantly your budget size. If fail to address these points, chances are that you end up abandoning the application. Another vital point you must not miss is security. It is in fact a very important point to consider. Secure passwords and a strong technical support can only protect your merchant account. Again, the shopping cart solution should support real time payment authorization as well as order processing so that you do not depend on an outside party. It should also offer multiple payment options such as credit and debit cards, pay pal etc. Lastly, the solution should be scalable to support changing requirements.

If you want to develop custom ecommerce Internet solutions at lower rates, you can approach offshore development companies that offer reliable and quality products at the most competitive rates.

I don’t deny the fact that the marketing expense on these ads are good. They help you to spread the awareness about your business. But, as I have deduced you may belong to either of the two groups; those who are running such ads for their business incurring an enormous expense and those who cannot even think of putting such an ad simply because – he/she cannot afford! However, for both these groups of retailers – there is ONLY one cost-effective solution! A solution that would reduce your marketing budget by one-tenth and at the same time, increase your visibility 50 times to a far larger audience. That is – online retail store!

A web store not only takes your retail business to your customer where they can easily purchase at will, but it can be the ideal solution to reduce your marketing expense and increase your retail business’s visibility also. A recent survey says that globally 450 million people bought something from online retail stores during the past 12 months. Even more, a whopping 39% Americans shop online! Even 78% of all retail consumers first research online before buying a new product from any retail store! Now compare this – the cost you incur on an online store in a year is equal to a week’s expenditure on outdoor ads!

* Talking about the visibility angle, your web store has a far more potentiality than those billboard ads. Here’s the comparison:

* Your outdoor ads, most of the time, are seen by the same group of people. Your online store will be visible to new potentials – every moment!

* Your outdoor ads may go unnoticed; but your online store will not – as people will see it when they actually want a product

* Unlike outdoor ads where the scope of delivering detailed information is very limited, your online store will provide everything about the product the shopper wants

* Outdoor ads cannot show immediate or changing information; you web store will

Well, this list is endless. The capability of an online store is immense. Besides being cost-effective and more visible, it is a constant source of direct revenue through online sell as well. Therefore, even if you have a bad weather or dry season or you simply go out to the mountain for a hiking trip, your online will continue to sell and ceaselessly spread the awareness 24-hours a day, 365-days a year.

The retail business you run is no longer the same as it was 10 years back. Business is now driven by three paradigms:

* Competitive advantage

* After-sales service and

* Marketing.

If you sell a quality product at a reasonable price (which most of us do) and give good customer care or technical support, you will cover the first two paradigms. But, what makes the difference between profitable retailing and the not-so-profitable one is how you market your retail store. Your marketing strategy in the most decisive point in your retail business and a number of retailers pay a fortune for it.

People say marketing is a one-way outlet that drains out your revenue – perhaps they are right! Even if you keep aside the salary of your well-spoken, neatly dressed marketing people, you have a fat bill to pay for your ad campaigns alone. Recently I had a discussion with a retailer friend based in California on ad-expenses of retailers in general. Frankly, I didn’t believe him when he told me the figures and I went ahead to check it out with an outdoor advertising agency. What I found was astonishing (being a retailer, this may be normal to you) – the cost of a normal billboard in shopping malls or in the highways in the California bay area would cost you anywhere between $600 to $2,500! Multiply it by 5 for display in five different areas – the cost is a whopping $10,000 per month. Even those innocent looking and hardly noticeable angular ads on shopping mall stairways and escalators may cost you anything from $200 to $500 a month!

My advice is to ignore all the hype that tells you you cannot succeed without a particular product, or states that it is the only way to make money, or that you can be a millionaire in a month, or that this is the last opportunity for you to buy before the price goes up or the product sells out.  Anything that triggers off your fear that you will somehow lose out can be disregarded, because it is just words.  There is very rarely any truth to the hype.  Not only does it manipulate your fear, it tries to persuade you that success depends on the product you buy, which is definitely not true because success ultimately depends on you and what you do with the product you buy.  It is the individual who succeeds, not the product or the clever idea.  The product is an aid, particularly with online opportunities.

If you are trying to decide what you should do to earn money on the net, is to pick something that appeals to you, or that sounds reasonable, logical.  Whether you like the idea of affiliate or niche marketing, read the free information, spend some time acquainting yourself with the reality of your choice to see whether your idea is actually one that you could enjoy working with.

The next step is to make a list of what the e-business entails.  For example, niche marketing requires identifying niche markets, finding customers, finding products and people to ship the product, creating e-commerce websites with payment options; getting a large amount of traffic (search engine optimization), article writing and posting in directories; running the e-commerce business.

That is a substantial business, requiring a lot of work and expertise.  And this might be the point at which you are tempted to give up, because the word easy has become synonymous with the word Internet!  But instead of giving up, make a list of what you know how to do and what you do not.  Now you can go looking for products or services that can do that work for you – in other words, that can make it easy!  This is where you have to filter out the hype.  Remember, it tells you nothing!  Look only at the reality of the service or the product.  Does it provide you with what you need to establish and run your e-commerce business?  Does it have a money-back guarantee?  If not, cross it off your list and keep looking.  As for testimonials, they also tell you nothing unless you can communicate directly with whoever has written them!

Your decision should be based on whether the product is right for you, whether it meets your specific needs so that your e-commerce business can be a success.

Online money making opportunities
are a dime a dozen.  Even if you have few or no qualifications it is very easy to access opportunities. Thousands of people are selling products to help you make money, and just as many are sharing information for free, on a daily basis – or sharing something for free and then trying to persuade you to buy something else!  In fact there is so much information that one can get bogged down or completely overwhelmed.  It can be difficult to know which direction to take, what product to choose, whether to invest in something at all or to try and figure it out on your own.  How do you make an informed choice, one that works for you?

Whatever decision you make, there will be scores of articles and promo hype criticizing that decision.  If you decide to buy a niche marketing product, people will tell you it has passed its sell-by date.  If you decide to buy an affiliate marketing
product, people selling something else will tell you that that does not make money any more!  Marketers will say anything negative about competition to try and persuade you to buy their own product.