My advice is to ignore all the hype that tells you you cannot succeed without a particular product, or states that it is the only way to make money, or that you can be a millionaire in a month, or that this is the last opportunity for you to buy before the price goes up or the product sells out.  Anything that triggers off your fear that you will somehow lose out can be disregarded, because it is just words.  There is very rarely any truth to the hype.  Not only does it manipulate your fear, it tries to persuade you that success depends on the product you buy, which is definitely not true because success ultimately depends on you and what you do with the product you buy.  It is the individual who succeeds, not the product or the clever idea.  The product is an aid, particularly with online opportunities.

If you are trying to decide what you should do to earn money on the net, is to pick something that appeals to you, or that sounds reasonable, logical.  Whether you like the idea of affiliate or niche marketing, read the free information, spend some time acquainting yourself with the reality of your choice to see whether your idea is actually one that you could enjoy working with.

The next step is to make a list of what the e-business entails.  For example, niche marketing requires identifying niche markets, finding customers, finding products and people to ship the product, creating e-commerce websites with payment options; getting a large amount of traffic (search engine optimization), article writing and posting in directories; running the e-commerce business.

That is a substantial business, requiring a lot of work and expertise.  And this might be the point at which you are tempted to give up, because the word easy has become synonymous with the word Internet!  But instead of giving up, make a list of what you know how to do and what you do not.  Now you can go looking for products or services that can do that work for you – in other words, that can make it easy!  This is where you have to filter out the hype.  Remember, it tells you nothing!  Look only at the reality of the service or the product.  Does it provide you with what you need to establish and run your e-commerce business?  Does it have a money-back guarantee?  If not, cross it off your list and keep looking.  As for testimonials, they also tell you nothing unless you can communicate directly with whoever has written them!

Your decision should be based on whether the product is right for you, whether it meets your specific needs so that your e-commerce business can be a success.