Popularity:

It generally indicates the quality of being widely admired or accepted or sought after. It increases with the increase of networks. The phenomenal growth of social networking helped the E-commerce Services industry to grow beyond its pre determined scope. In a broad sense it is an electronic marketing technique or concepts which has started gaining confidence and popularity among the users in the west, later on it deepened its roots across the globe. Records of last two decades are a living proof of its craze around the inhabitants of the networked world.

It is obvious that maintaining quality of service of products in a consistent manner is of outmost importance to maintain popularity. The needs and wants of the individuals changes with the time and technology, hence it is equally important to preserve the pros and overcome the cons of the existing products and services. Online ticket reservation, online banking, online shopping and online bidding are some of its examples.